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Head of Backstage Marketing

at Spotify

Tech LeadNo visa sponsorshipOther

Posted 18 minutes ago

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Compensation: Not specified
City: Toronto
Country: Canada

**Head of Backstage Marketing** leads marketing for Shipping Our Expertise (SOE), Spotify's B2B SaaS business. Key responsibilities include strategic planning, go-to-market strategy, and collateral creation for Backstage platform. Required skills: B2B marketing, demand generation, strong communication, and market research. Bring 8+ years of relevant experience, preferably in SaaS or developer tools. Experience with AI/ML concepts and marketing automation tools is beneficial. Manage cross-functional teams, collaborate with product and leadership. Drive growth and brand awareness for Backstage in an innovative, global environment.

Department: Marketing

Location: Toronto

Type: Permanent

The Platform team creates the technology that enables Spotify to learn quickly and scale easily, enabling rapid growth in our users and our business around the globe. Spanning many disciplines, we work to make the business work; creating the infrastructure, tooling, frameworks, and capabilities needed to welcome a billion customers.

About the Team
Backstage was created at Spotify and has grown into a leading SaaS and open source platform for developer portals. Thousands of companies use Backstage to bring structure to complex microservices environments, improve developer experience, and ship high-quality software faster — including in the age of AI — without losing autonomy or control.Backstage powers centralized software catalogs, standards, and AI enablement capabilities across open source, plugins, and SaaS offerings.

Our customers include global enterprises and Fortune 100 companies transforming their engineering culture. This role leads marketing for Shipping Our Expertise (SOE), Spotify’s B2B SaaS business built on our platform capabilities, while also shaping the broader Spotify R&D brand.

What You'll Do

Set and drive the end-to-end marketing strategy for the SOE business across product marketing, growth, and brand

Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion

Lead digital and paid acquisition programs targeting developers, engineering leaders, and enterprise buyers

Define clear positioning and differentiated messaging for technical B2B audiences

Partner closely with Engineering, Product, and Sales to align roadmap, go-to-market plans, and commercial priorities

Establish and track full-funnel performance across awareness, acquisition, activation, retention, and revenue

Lead event and community strategy to increase visibility and generate qualified pipeline

Scale marketing operations through strong planning, dashboards, and performance reporting

Build, mentor, and grow a high-performing, data-informed marketing team

Who You Are

You have 10+ years of experience in B2B SaaS, growth marketing, or product marketing
You have 5+ years of experience leading and developing high-performing teams
You have experience marketing developer tools, infrastructure platforms, or technical SaaS products
You understand engineering culture and know how to communicate with technical audiences
You have owned revenue or adoption targets and can demonstrate measurable business impact
You have led digital performance marketing, paid acquisition, and growth funnel optimization
You are comfortable working with data, building forecasts, and using dashboards to guide decisions
You balance commercial thinking with strong product intuition and user-centered mindset
You bring structure and clarity to complex, ambiguous initiatives
You thrive in fast-moving environments and enjoy building new approaches from the ground up

Where You'll Be

This role is based in Toronto
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.

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