Senior/Marketing Manager - South Africa
at Binance
Posted 15 hours ago
No clicks
- Compensation
- Not specified
- City
- Country
- South Africa
Currency: Not specified
**Senior Marketing Manager - South Africa, Binance** Lead marketing efforts to drive crypto adoption across Africa. Manage performance-driven campaigns, shape Binance's brand, and grow strategic partnerships. Key responsibilities include unlocking new user growth through product strategies, content marketing, social media campaigns, and affiliate collaborations. Oversee marketing budgets, channel experimentation, and optimization. Experience in digital marketing, budget management, and stakeholder relations is essential. Proven track record in driving user growth and managing cross-functional teams. Familiarity with crypto and fintech industries preferred. Join Binance, the global blockchain leader, to advance freedom of money and improve financial access.
Responsibilities:
- Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
- Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
- Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
- Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
- Own retention marketing strategies, and own the lifecycle campaigns
- Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
- Help shape the Binance brand in key African Markets
- Report on the effectiveness of campaigns and provide data-driven recommendations
Requirements:
- 5+ years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
- Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
- Must have a strong interest and knowledge in crypto/blockchain/technology
- Fluency in English is a must
- Must be able to work independently
- A university degree relating to Marketing is a plus
- Strong coordination skills and strategic mindset for marketing
- Familiarity with online and offline marketing avenues such as social media, community management, and event management
- Proven experience in growing and managing user base
