ABM & Paid Specialist (Contract)
at Cloudinary
Posted 6 hours ago
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- Compensation
- Not specified
- City
- Country
- Poland
Currency: Not specified
**ABM & Paid Specialist (Contract) in Kraków:** Lead paid experiments for a specific product line, driving growth through high-volume, data-informed ABM campaigns. Key responsibilities: Run experiments across digital channels, building and iterating ad creative, setting up tracking, and personalizing campaigns for strategic accounts. Aim for **two daily tests**. Required experience: 3+ years in paid marketing, proficiency in ABM platforms, and a data-driven mindset, with a focus on execution over planning.
Team: Go-To-Market (GTM)
Location: Kraków
Type: Contract
About the role
We're building a small, focused execution pod inside Growth Marketing to ship paid and account-based experiments at high cadence for a specific product line. This role is one of three on the pod. You'll work directly with our paid lead and our growth director.
This is an execution role. You'll be measured on the volume and quality of experiments you ship — not on slide decks, strategy memos, or planning frameworks. If you love getting things live and learning from what worked, you'll thrive here.
What you'll do
Run paid experiments at pace
Launch paid campaigns across digital channels: ABM platforms.
Build, test, and iterate ad creative and copy variations weekly.
Set up tracking, audiences, and conversion events cleanly so we always know what worked.
Ship two experiments per day on average — small, focused tests rather than big launches.
Personalize for target accounts
Build 1:1 and 1:few campaign variants for strategic accounts using account-specific messaging and creative.
Tailor landing pages and ad copy to specific industries, use cases, or company sizes.
Coordinate with the broader ABM and sales teams on account-level targeting and messaging.
Close the loop on what shipped
Log every experiment in the team tracker with hypothesis, setup, and outcome.
Tag results consistently — what worked, what didn't, what we learned.
Write short async recaps so the rest of the team can learn from your tests without sitting in meetings.
Who you are
You ship
One to three years of hands-on paid acquisition or ABM execution experience — agency, in-house, or freelance.
You've personally launched campaigns, not just briefed someone else to do it.
You don't wait for perfection. You ship a v1, learn, and iterate.
You know your way around the tools
Comfortable in: Google Ads, Linkedin Ads and AdRoll.
Can set up basic tracking, UTMs, and conversion events without a manager walking you through it.
Familiar with one or more creative tools — Figma, Canva, or similar — enough to ship ad variations yourself.
You write to think
Strong written English. You'll spend more time writing recaps and briefs than sitting in calls.
Comfortable working asynchronously across time zones.
Direct, clear, and brief in writing. We don't reward long emails.
You want to be measured on output
You'd rather ship ten small tests than plan one big one.
You want a role with clear weekly targets and visible outcomes.
You're comfortable with feedback loops that are fast and direct.
What success looks like
After 90 days, a strong contributor in this role will have shipped a consistent volume of paid and ABM experiments week after week, demonstrably improved engagement with our target accounts compared to baseline, and generated qualified opportunities the sales team takes seriously
We'll define specific targets together in week one — but the shape is: shipped volume, engagement lift, and qualified pipeline.
