Growth Manager, West Africa
at Binance
Posted 16 hours ago
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- Compensation
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**Growth Manager, West Africa** - Drive user lifecycle marketing in West Africa for world's top cryptocurrency exchange, Binance. Lead activation, retention, and churn recovery across the full user funnel. Develop strategic plans to maximize long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations. Required: Proven experience in growth or lifecycle marketing, strong analytical skills, proficiency in marketing automation tools (e.g., Marketo, HubSpot), and familiarity with CRM systems. Experience in the blockchain or cryptocurrency industry is a plus.
Responsibilities
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Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
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Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
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Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
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Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
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Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
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Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
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Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
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Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
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Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.
Requirements
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A minimum of 5 years of experience in lifecycle management.
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Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
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Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
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Experience in user segmentation, customer lifecycle management, and A/B testing.
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Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
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Creative thinking for developing innovative marketing strategies and engaging campaigns.
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Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
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Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.
