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Marketing Manager - CIS
at Binance
Mid LevelNo visa sponsorshipProduct/Project Manager
Posted 15 hours ago
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**Marketing Manager - CIS Role**: Act as our Marketing Manager for the CIS region, driving local campaigns and partnerships to boost crypto education and business growth. Key responsibilities involve executing regional initiatives, leading local partnerships, coordinating offline events, managing local content production, adapting global campaigns for regional relevance, and overseeing agencies. Requires 3-5 years of marketing experience, preferable in fintech/crypto, with strong project management and stakeholder communication skills. Fluency in Russian or another local language is a must.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are looking for a Marketing Manager for CIS Region who will take full ownership of local marketing campaigns. This role is for those who would like to drive crypto education and business growth through CIS market.
Responsibilities:
- Execute local marketing initiatives and activations.
- Lead local partnerships and co-marketing campaigns.
- Coordinate offline marketing activities.
- Support local content production and localization.
- Adapt global campaigns for local audiences.
- Manage local agencies and vendors.
- Ensure high-quality execution across all marketing initiatives.
Requirements:
- 3-5 years of relevant marketing or brand marketing experience (Web3, fintech, or agency background preferred).
- Proven track record in Brand Partnerships, Growth/ Affiliate Marketing or BD Communications.
- Strong execution mindset.
- Experience managing partnerships and local marketing initiatives.
- Highly organized with excellent communication skills.
- Experience in tech, fintech or crypto is a plus.
Nice to Have:
- Experience working in fast-scaling tech or fintech companies.
- Hands-on experience with local PR, influencers, or grassroots communities.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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