Marketing Manager – Events & Community (Australia)
at Binance
Posted 16 hours ago
No clicks
- Compensation
- Not specified
- City
- Country
- Australia
Currency: Not specified
**Marketing Manager – Events & Community (Australia)** leads brand's local presence, driving trust and engagement. Designs and executes compliant, culturally-relevant events from meetups to large-scale activations, rebuilding Binance's profile Down Under. Key responsibilities include event strategy and execution, community growth, local branding, and stakeholder management. Ideal candidates offer 7+ years in event marketing, proven track record in Australia, strong local networks, excellent project management skills, and understanding of blockchain/crypto industry. Proficiency in marketing tools and platforms (e.g., Asana, Agile, CRM) is essential.
Role Overview
We are looking for a hands-on, entrepreneurial Marketing Manager to lead events and community growth in Australia.
This role is critical in rebuilding brand trust, local presence, and grassroots engagement for Binance in Australia. You will design and execute high-impact, compliant, and culturally relevant experiences that bring the brand closer to users — from intimate community meetups to large-scale activations.
You are someone who understands that in today’s environment, community = credibility, and every touchpoint matters.
Responsibilities:
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Plan and execute end-to-end events:
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Community meetups
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Educational workshops (Crypto 101, investing basics)
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Partner activations
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Pop-ups / experiential campaigns
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Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting
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Ensure all events are fully compliant with local regulations and internal policies
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Develop “low-hype, high-trust” event formats aligned with current market sensitivity
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Build and nurture a loyal local community (online + offline)
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Identify and manage key community leaders / micro-KOLs
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Create programs that encourage organic advocacy (not just incentives)
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Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency
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Translate global brand into locally relevant, trust-driven messaging
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Lead initiatives that position Binance as:
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Responsible
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Compliant
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User-first
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Partner with PR to ensure alignment between events, messaging, and media narrative
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Identify and execute partnerships with:
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Universities
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Web3 communities
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Finance / investment groups
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Lifestyle / culture spaces (cafés, co-working, etc.)
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Build credible local alliances to strengthen brand perception
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Track key metrics:
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Event attendance & conversion (KYC, activation)
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Community growth & engagement
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Cost per acquisition (where applicable)
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Continuously refine formats based on what actually works locally
Event Strategy & Execution
Community Building & Engagement
Brand & Reputation Rebuild (Critical)
4. Partnerships & Local Collaborations
Performance Tracking & Optimization
Requirements:
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4–7+ years in events, community, or brand marketing
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Experience in Australia market is a must
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Background in crypto, fintech, or startup environment preferred
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Proven track record of executing high-quality, well-attended events
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Execution-first: You get things done, not just plan
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Strong understanding of Australian culture and audience behavior
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Ability to operate in a highly regulated, sensitive environment
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Excellent stakeholder management (agencies, vendors, partners)
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Comfortable working in a lean / rebuilding team setup
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Grounded, practical, and not hype-driven
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High ownership — acts like a local market owner
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Strong judgment on what not to do (especially in current climate)
- Able to balance global brand vs local nuance
Experience
Skills & Mindset
Personality Fit (Important)
