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Product Marketing Engineer | HSAMPS

at Texas Instruments

Back to all Product/Project jobs
Texas Instruments logo
Industry not specified

Product Marketing Engineer | HSAMPS

at Texas Instruments

Mid LevelNo visa sponsorshipProduct/Project Manager

Posted 7 minutes ago

No clicks

Compensation
Not specified

Currency: Not specified

City
Not specified
Country
Not specified

**Product Marketing Engineer (HSAMPS)**: Develop and execute marketing strategies for assigned product lines. Drive new revenue growth while managing profitability. Maintain customer relationships, differentiate products, and plan new product launches. Requires a Bachelor's degree in Electrical Engineering, relevant experience, and strong communication skills. Keywords: Product Marketing, Business Development, Customer Relationships, New Product Launch, Revenue Growth.

Change the world. Love your job.


The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Responsibilities include:

  • Drive DINs to DWINs to grow NR while maintaining profitability
  • Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
  • Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
  • Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
  • Review competitive landscape and building strategies to address gaps
  • Interface with customers and TI field sales/applications to support DINs
  • Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
  • Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Minimum requirements:

  • Bachelor's degree in electrical engineering or similar
  • 3-5+ years of relevant semiconductor industry experience

Preferred qualifications:

  • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
  • Strong verbal and written communication skills
  • Ability to travel >20% of the time.
  • Ability to quickly ramp on new systems and processes
  • Demonstrated strong interpersonal, analytical and problem-solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery

Product Marketing Engineer | HSAMPS

at Texas Instruments

Back to all Product/Project jobs
Texas Instruments logo
Industry not specified

Product Marketing Engineer | HSAMPS

at Texas Instruments

Mid LevelNo visa sponsorshipProduct/Project Manager

Posted 7 minutes ago

No clicks

Compensation
Not specified

Currency: Not specified

City
Not specified
Country
Not specified

**Product Marketing Engineer (HSAMPS)**: Develop and execute marketing strategies for assigned product lines. Drive new revenue growth while managing profitability. Maintain customer relationships, differentiate products, and plan new product launches. Requires a Bachelor's degree in Electrical Engineering, relevant experience, and strong communication skills. Keywords: Product Marketing, Business Development, Customer Relationships, New Product Launch, Revenue Growth.

Change the world. Love your job.


The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines. The PME maintains current status of customer requirements for existing and future products. In this role, the PME identifies, evaluates and recommends marketing opportunities consistent with product line objectives.

Responsibilities include:

  • Drive DINs to DWINs to grow NR while maintaining profitability
  • Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
  • Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
  • Plan, manage and execute all marketing activities during the life cycle of a new product (Pre RTM, at RTM and post RTM)
  • Review competitive landscape and building strategies to address gaps
  • Interface with customers and TI field sales/applications to support DINs
  • Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
  • Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.

Minimum requirements:

  • Bachelor's degree in electrical engineering or similar
  • 3-5+ years of relevant semiconductor industry experience

Preferred qualifications:

  • Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
  • Strong verbal and written communication skills
  • Ability to travel >20% of the time.
  • Ability to quickly ramp on new systems and processes
  • Demonstrated strong interpersonal, analytical and problem-solving skills
  • Ability to work in teams and collaborate effectively with people in different functions
  • Ability to take the initiative and drive for results
  • Strong time management skills that enable on-time project delivery

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