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Regional Growth Manager - CIS
at Binance
Mid LevelNo visa sponsorshipProduct/Project Manager
Posted 3 hours ago
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**Regional Growth Manager - CIS** Drive user acquisition & retention in top Binance market, CIS. Manage user lifecycle, optimize campaigns, identify growth opportunities through A/B testing. Collaborate cross-functionally to execute growth initiatives. Requires 5+ years in Growth/Performance Marketing, preferably in crypto, fintech, or tech; proven data-driven track record, and ability to work independently.
We are looking for a Regional Growth Manager for CIS to take full ownership of growth initiatives in one of Binance’s top priority markets. This role requires a hands-on, data-driven marketer who can combine user acquisition, lifecycle management, and reactivation campaigns with non-standard growth activations. You will design and execute experiments, optimize marketing campaigns, and find gaps for better performance.
Responsibilities
- Drive user growth and reactivation through local growth initiatives and experiments;
- Launch and optimise acquisition and activation campaigns based on data and business priorities;
- Identify growth opportunities through A/B testing, product experiments, and continuous optimisation;
- Monitor key growth metrics, analyse performance, and translate insights into actions;
- Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.
Requirements
- 5 years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred);
- Proven experience running end-to-end growth campaigns with measurable business impact;
- Strong analytical skills and confidence working with data to make decisions;
- Ownership mindset with the ability to execute independently in a fast-paced environment;
- Experience with experimentation, A/B testing, and campaign optimisation;
- Native Ukrainian, strong English and Russian communication skills;
- Passion for crypto, fintech, or emerging technologies.
