
Business Development Lead-PhysAds, Physical Ads
at Amazon
Posted 3 hours ago
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- Compensation
- Not specified
- City
- Country
- India
Currency: Not specified
**Business Development Lead - PhysAds (Physical Ads): Excel in scaling revenue, strategic planning, agency ecosystem building, and team coaching. Key responsibilities include full-year revenue planning, go-to-market strategy execution, and establishing scalable channel infrastructure. Required: experience in media sales, partnerships, and product-market fit. Prioritize leveraging channel models, automation, and strong leadership skills to drive industry-leading revenue for our emerging Physical Ads category. Proven success in quarterbacking high-performing revenue pods is preferred.**
You will be directly accountable for delivering the annual revenue plan across identified go-to-market motions, while simultaneously building the channel infrastructure (agencies, intermediaries, internal flywheels) that shifts PhysAds from a founder-led sales motion to a scalable, leverage-channel model.
Key job responsibilities
1. Own the full-year revenue plan across all PhysAds formats (On-Package, Sampling, Inserts etc); maintain pipeline coverage and drive quarterly sourcing-mix across existing and new channels.
2. Execute the “Doorstep OOH” go-to-market strategy — build a portfolio of media agencies, activate 3P intermediary platforms for mid-market/D2C self-serve, and embed PhysAds into Category JBP integrations.
3. Architect the operating rhythm, set gearing targets, and drive industry-leading revenue for the BD team through leverage-channel models and automation.
4. Build the agency and advertiser ecosystem — convert forum-led MQLs into active relationships, lead direct CMO outreach with measurement case studies, and partner with Product to shape the roadmap.
5. Collaborate cross-functionally with Ops Excellence and Monetization to deliver on advertisor promises, while unlocking newer formats within the business
About the team
PhysAds is Amazon India’s physical delivery advertising business — turning every box, mailer, insert, and sample delivered to a customer’s doorstep into high-impact, brand-safe advertising real estate. We operate in a large and fast-growing market where Amazon’s unmatched delivery scale creates a strong advertising moat. With continued YoY revenue growth, five distinct ad formats, and hundreds of campaigns planned this year, PhysAds is one of the fastest-scaling advertising businesses within Amazon India — and still in its early innings.
Basic Qualifications
- 5+ years of sales experience- MBA
- Experience building client and agency ad partnerships
Preferred Qualifications
- Experience in a revenue-owning function- 6+ years of B2B sales across fortune 500 advertisers and agencies experience
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