Measurement Implementation Expert, gTech Ads (English, French, Polish)
at Alphabet
Posted 4 hours ago
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- Compensation
- Not specified
- City
- Warsaw
- Country
- Poland
Currency: Not specified
As Measurement Implementation Expert for gTech Ads, you will design and execute measurement studies, translate quantitative data into actionable insights, and define KPIs aligned to client objectives. You will calibrate marketing mix models, conduct ROI analyses across channels, and partner with Account Executives to drive product adoption and investment. This role requires fluency in English, French, and Polish to support client relationships in the region.
Measurement Implementation Expert, gTech Ads (English, French, Polish)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
- Experience in translating quantitative data into actionable insights.
- Experience with SQL or scripts, building data models or problem-solving dashboards to pull insights from data sets.
- Ability to communicate in English, French and Polish fluently to support client relationship management in this region.
Preferred qualifications:
- Certification in analytics and digital advertising measurement.
- MBA or Master's degree.
- 8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
- Ability to work in fast-moving environments with effective time-management skills.
- Ability to work on their own and collaborate as part of a team.
About the job
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.
Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video.
Responsibilities
- Develop a deep understanding of client needs basis their measurement objectives and provide optimal measurement strategy and define right Key Performance Indicators (KPIs) based on their eligibility criteria.
- Design and execute measurement studies (e.g., conversion lift studies, Marketing Mix Modeling (MMM) calibrations, etc.) for clients and optimize for success ensuring there is a read on uplift.
- Triage to Return on Investment (ROI) analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.
- Partner with Account Executives (AE) and media effectiveness to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.
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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
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