Responsibilities:

• Campaign Execution and Optimization:
• Plan, create, approve, and send multi-channel CRM campaigns, including App Push notifications, email, and social pushes, ensuring content aligns with brand guidelines and user preferences.
• Monitor and streamline campaign workflows to reduce creation time, approval time, and send time, improving overall CRM efficiency.


• Performance Metrics Management:
• Track and analyze deliverability rates across all channels, identify bottlenecks (e.g., platform restrictions or user permission issues), and propose solutions, such as optimizing push timing and copy via A/B testing.
• Monitor open rates , leveraging user behavior data (e.g., activity, preference tags) for personalized segmented pushes to enhance engagement and conversion.


• Data and User Management:
• Establish a data monitoring and analysis system for CRM, regularly produce operational performance reports, promptly identify business risks, and propose solutions.
• Conduct analysis experiments based on user behavior and preferences, continuously iterate and validate the effectiveness of CRM push strategies.
• Maintain customer data in CRM systems, ensuring data accuracy, segmentation, tagging, and deduplication.
• Collaborate with cross-functional teams (e.g., Product, Marketing, Development) to gather requirements, and process solutions for issues.


• Tools and Process Optimization:
• Utilize analytics tools for data mining to identify inefficiencies (e.g., lower Android deliverability vs. iOS) and implement automated workflows to reduce manual intervention.
• Conduct A/B testing and experiments to optimize channel combinations (e.g., Push + SMS), aiming to improve CRM efficiency by 20% from current benchmarks.


• Key feature improvement:
• Focus on new features to improve efficiency
• Exploring new channels/tools for CRM to Improve user loyalty
• Focus on AI tools can give operator different options to reactivate users

Requirements:

• Education: Bachelor’s degree or above in Marketing, Data Analytics, Computer Science, or related fields preferred.


• Experience:
• 5-8 years of experience in building CRM systems at major internet companies, with at least 3 years of team leadership experience; candidates with experience in trading companies are preferred.
• Experience in building a CRM system from scratch (0 to 1) and continuously iterating and improving it afterward, with verifiable successful cases and supporting data.
• Able to clearly provide past successful cases and concrete data demonstrating improvements in key channels (e.g., APP Push, EDM) regarding open rates and click-through rates.


• Core Skills:
• Proficient in CRM platforms (e.g., Braze, Salesforce, HubSpot) and push tools.
• Strong data analysis skills
• Excellent communication and coordination skills to streamline cross-department approval processes.
• Knowledge of privacy regulations and channel specifics 


• Soft Skills:
• Results-oriented, detail-focused, fast learner; sensitive to user experience with the ability to derive business insights from data.


• Nice-to-Haves: Experience with e-commerce, finance, or content apps; familiarity with OKR frameworks or agile methodologies.