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Job Description Summary

Job Description

JOB TITLE: Lead Data Analyst – Public Website

SALARY: From £65,385

LOCATION(S): Bristol, Chester, Halifax or Edinburgh

HOURS: Full time

WORKING PATTERN: Hybrid, 40% (or two days) in an office site

About this opportunity!

At Lloyds Banking Group, we’re redefining marketing by embracing cutting-edge technologies and investing in our systems, capabilities, and people. Our ambition is to lead the industry in digital marketing and customer experience, with a strong focus on creating needs-based content and seamless digital journeys.

Our website is a critical platform for enabling and supporting customers, while shaping consideration of Lloyds Banking Group, our brands, and products. Through the design and development of compelling site content that engages customers and maximises SEO and GEO reach, we aim to deliver experiences that exceed customer expectations.

What you'll be doing

This is a critical leadership role with responsibilities that include owning the measurement framework for the Public Website, designing and delivering dashboards and communicating insights that inform strategic decision-making, and driving opportunity sizing and causal analysis to uncover high-impact initiatives.

The role includes leading the development of advanced dashboards, championing robust taxonomies and tagging standards, and embedding a culture of insight-driven decision-making across teams. Ability to coach and empower others, combined with strong technical expertise in analytics and data engineering, is essential. Previous experience in digital analytics and performance measurement is desirable.

About us

Like the modern Britain we serve, we’re evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We’re growing with purpose. Join us on our journey and you will too…

What you’ll need

• Measurement Framework Leadership: Design and evolve analytics systems and dashboards to deliver actionable insights for strategic decision-making.
• Strategic Collaboration: Work closely with stakeholders across the Public Website team to inform priorities and to align insights with business objectives and growth ambitions.
• Advanced Data Analysis: Conduct opportunity sizing, causal analysis, and forecasting to uncover high-impact initiatives.
• Taxonomy & Tagging Standards: Champion robust tagging frameworks and ensure data quality through proactive QA.
• Insight-Driven Decision Making: Embed analytics into planning and prioritisation processes across teams.
• Team Coaching & Leadership: Mentor analysts, fostering creativity and a culture of evidence-based decision-making.
• Technical Expertise: Strong proficiency in data engineering, dashboard automation, and advanced analytics tools.
• Innovation & Scalability: Drive automation and scalable approaches to support continuous improvement and efficiency.

About working for us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual bonus award, subject to Group performance
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Want to do amazing work, that’s interesting and makes a difference to millions of people? Join our journey.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.