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The Head of Digital Data Insight (DDI) manages the DDI team, ensuring all data initiatives—from automated targeting to resource-saving technical integrations—are delivered successfully. This work must result in measurable increases in pipeline quality, seller productivity, and uplift in bookings. This role is the critical link between data resources and the sales organization.

Team Summary – Digital Data Insight team

The Digital Data Insight (DDI) team is the central engine for Business Development & Sales operational efficiency. Our core mission is to execute an "Elevate & Automate" strategy:

· Elevate the entire sales force's focus to high-value activities by providing them with timely, high-quality, and actionable data.

· Automate and remove high-volume, time-consuming administrative data tasks (e.g., manual targeting, list building, profiling) from customer-facing sales roles (SDEs/AEs). This is primarily focused on supporting high-volume campaigns running across corporate and partner-driven territories.

The DDI team comprises two operationally critical groups who collaborate under the head of DDI’s direction:

· Generalist Digital Data Insight Analysts: Structuring and ensuring CRM data quality for customer-facing sales roles, as well as providing sales & SDE recommendations on top potential accounts based on compelling event signals to maximize bookings conversion.

· Technical Digital Data Insight Analysts: Identifying process automation opportunities to maximize SDE & Seller productivity, such as connecting sales systems via APIs, as well as implementing territory planning & CRM enrichment tools.

The DDI team owns the data pipeline that directly converts raw organizational data into tangible pipeline and revenue impact.

Key Responsibilities: Leadership, Strategy, and Impact

1. Strategic Data Governance & Vision

· Define the DDI Roadmap: Establish the strategic direction, priorities, and the roadmap for all digital data initiatives, linking DDI activities to the company's annual bookings and pipeline creation goals.

· Oversee the Data Strategy: Govern the end-to-end process of Target Account List (TAL) management, ensuring the automated integration of all internal data (closed/ongoing deals) and external data (compelling events such as IPOs / funding rounds) to maximize target quality and seller focus while provide profiling services.

2. Team Leadership & Resource Management

· Lead, Mentor and Develop the DDI Team: Setting performance targets and managing skill development across both technical and business domains.

· Optimize Execution & Governance: Oversee the Technical Digital Data Analysts' work in designing and implementing automation and API integrations with profiling vendors (e.g., data vendors like ZoomInfo) to achieve maximum business impact.

o Example of Impact: Direct the team to maintain efficient data strategy and API-driven profiling service that results in an annual operational saving of a minimum of 176k EUR compared to provisioning individual seller licenses.

· Drive Strategic Insight: Direct the General Digital Data Analysts to provide actionable intelligence and reporting on seller productivity, pipeline velocity, and the performance of targeted lists.

3. Quantifiable Business Impact & Stakeholder Management

· Measure "Elevate & Automate" Success: Develop and report on key performance indicators (KPIs) that directly quantify the time saved for sellers and the corresponding increase in high-value activities (e.g., the number of qualified opportunities, closed opportunities with DDI targeted accounts and/or profiled accounts created per seller).

· Stakeholder Alignment: Serve as the primary point of contact for Sales Leadership, Marketing, and Partnerships team using data insights to influence strategic decisions.

· Budget & Vendor Management: Own the budget for sales-related data tools and data enrichment platforms including ZoomInfo, Lead Genius and Lusha, negotiating contracts and maximizing the return on investment for all purchased data assets.

Education & Qualifications

· Proven Leadership Experience: Minimum 5+ years of experience leading a data-focused team within a B2B Sales, Sales Operations, or Sales Enablement environment is required.

· Education: Bachelor's or master's degree in business, Data Science, Computer Science, or a related quantitative field.

· Sales Acumen (Preferred): Direct experience in a sales role or a strong understanding of the end-to-end sales cycle and commercial motions is highly preferred.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity,  gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process.

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 442948  | Work Area: Sales  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid

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