We are:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

The Role:

The Marketing Data Analysis Consultant is a key contributor within the marketing data & AI team, responsible for supporting the development of campaign measurement strategies, executing performance reporting, and delivering actionable insights. This role brings marketing analytics expertise to ensure the organization leverages the right data, metrics, and analytical approaches to evaluate performance and drive incremental business impact. The ideal candidate is an analytical problem-solver with strong communication skills who can work collaboratively across teams and translate complex data into clear, meaningful insights.

Key Responsibilities:

Campaign Measurement & Performance Analytics

• Support the development and refinement of measurement frameworks for marketing campaigns across channels

• Aggregate, analyze, and interpret campaign performance data to identify trends, optimization opportunities, and performance drivers

• Maintain consistent metric, definitions, calculations methodologies, and data lineage across reporting outputs

• Assist in evaluating attribution methodologies and ensuring alignment with client objectives and industry best practices

Reporting & Insights Delivery

• Develop dashboards, scorecards, and recurring reports that clearly communicate marketing performance

• Conduct deep-dive analyses to uncover insights related to channel performance, audience behavior, and tactic efficiency

• Evaluate media performance across traditional and digital channels, including impressions, cost metrics, and channel-level effectiveness.

• Work with digital media platform data (Google, Meta, DSPs) to derive awareness, engagement, and conversion insights.

• Support the creation of executive-ready presentations and insights for marketing, business, and technical stakeholders

Data Review, Quality & Governance

• Evaluate and document data sources used for campaign measurement and performance analytics

• Partner with activation and engineering teams to identify data gaps and ensure data completeness, accuracy, and relevance

• Apply data quality standards, governance practices, taxonomy management, and metric consistency

Cross-functional Analytics Support

• Collaborate with teams across Song (media, creative, customer experience, commerce & technology) to support integrated analytics solutions

• Identify opportunities to apply analytics to broader offerings such as content optimization, journey analysis, and experience design

• Collaborate with cross-functional SMEs to support analytical approaches delivering end-to-end client outcomes