At Vanguard Personal Investor Marketing, we’re on a mission to help individuals achieve financial well-being by connecting them with our world-class investment products and services. Our team plays a critical role in shaping how we engage with prospects and clients—bringing the power of Vanguard’s trusted brand to life through data-driven, personalized marketing. To elevate our impact, we’re building a next-generation suite of marketing attribution models that will transform how we measure success, optimize resource allocation, and drive smarter marketing strategies. We are seeking a Lead Experimentation Analyst to drive the strategic use of experimentation across marketing initiatives. This role is perfect for someone who excels at the intersection of marketing strategy, analytics, and scientific experimentation—transforming complex business challenges into rigorous, scalable test designs. In this position, you will: • Design and implement in-market experiments to validate attribution models and evaluate new marketing strategies. • Collaborate with marketing, data science, and analytics teams to identify high-impact testing opportunities and ensure alignment with business objectives. • Develop and maintain robust experimentation frameworks that uphold statistical rigor and enable causal inference. • Analyze experimental outcomes to deliver actionable insights and strategic recommendations. • Act as the go-to expert on experimentation best practices within the Marketing Analytics organization. • Champion a test-and-learn culture across marketing teams, advocating for data-driven decision-making through experimentation. • Partner with Marketing and Analytics stakeholders to prioritize and validate hypotheses derived from attribution models. • Ensure experiments are scalable, interpretable, and impactful across both digital and offline channels. • Contribute to special projects and perform additional duties as needed.

Responsibilities:

• Engages with internal partners to understand business strategy, questions and goals. Brings structure to business requests, translates requirements into an analytical project approach, and leads complex projects through completion.
• Delegates tasks and provides tactical and strategic guidance to peers. Serves as the analytics expert on cross-functional teams for large strategic initiatives.
• Acquires and compiles structured and unstructured data and verifies its quality, accuracy and reasonableness.
• Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.
• Prepares and delivers expert level visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement.
• Develops, owns and manages recurring analytic or reporting processes.
• Actively develops the analytics community at Vanguard by mentoring, coaching and connecting others with resources and training. Participates and presents during scheduled analytics seminars.
• Participates in special projects and performs other duties as assigned.

Qualifications:

• Minimum of eight years of related work experience with five years in marketing experimentation, causal inference, or advanced analytics
• Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies
• Proven experience designing and analyzing A/B tests, holdout tests, and other causal inference methods
• Familiarity with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) frameworks
• Strong technical fluency in data, analytics, and statistical modeling; ability to collaborate effectively with data scientists and engineers
• Exceptional communication and stakeholder management skills
• Undergraduate degree or equivalent combination of training and experience

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.