Measurement Implementation Expert, gTech Ads
at Alphabet
Posted 5 hours ago
No clicks
- Compensation
- Not specified
- City
- Not specified
- Country
- Not specified
Currency: Not specified
Lead measurement strategy design and execution for Google gTech Ads, aligning client marketing goals with KPIs and ensuring statistical significance on measurement studies (conversion lift, brand lift, and geo-based experiments). Reconcile data sources (MMM, MTA, Incrementality) to provide a unified narrative of media effectiveness and inform budget allocation. Partner with in-market sales and product teams to interpret measurement results for client leadership and translate insights into actionable recommendations. Requires a bachelor's degree or equivalent, and about 5 years of experience in marketing analytics, ROI analysis, and statistical modeling, with experience designing incrementality studies and A/B testing frameworks.
Measurement Implementation Expert, gTech Ads
- linkCopy link
- emailEmail a friend
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in marketing analytics, return on investment analysis, and statistical modeling.
- Experience in designing and executing incrementality studies and A/B testing frameworks.
- Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.
Preferred qualifications:
- Experience in Media Mix Modeling (MMM), Incremenality and Multi-Touch Attribution (MTA) tools, with the ability to validate and integrate results from multiple measurement sources.
- Experience in SQL, Python, or R for building data models and gathering insights from datasets.
- Experience in defining measurement frameworks for mid-funnel and audience acquisition goals, and moving beyond traditional conversion tracking.
- Knowledge of the technical trends around privacy-safe measurement, conversion analytics, and attribution best practices.
About the job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals. Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.To learn more about gTech, check out our video.
Responsibilities
- Develop an understanding of client marketing and business goals (e.g., Marketing Objective/Client Business Objectives (MOs/CBOs)). Design measurement strategies and define sophisticated Key Performance Indicators (KPIs) tailored to client maturity and eligibility.
- Lead the execution of measurement studies including conversion lift, brand lift, and geo-based experiment. Ensure statistical significance (StatSig) on all uplift data.
- Utilize investigative skills to model experimental results and triage them into media plan Return on Investment (ROI) analysis. Analyze attribute lift across channels to inform channel strategy and budget allocation.
- Reconcile data sources (e.g., Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality) to provide a unified narrative of media effectiveness, help clients navigate the shift toward third-party measurement.
- Partner with in-market sales and product specialist teams to interpret measurement results for client leadership.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
