User Journey Operations Specialist
at Binance
Posted 6 hours ago
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- Compensation
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We are seeking a motivated and analytical User Journey Operations Specialist to join Binance's Growth team. This mid-level role focuses on leveraging data-driven insights and user behavior to improve our product, optimize user acquisition, engagement, and conversion on the Binance platform. You will conduct daily data analysis to understand user segments and funnel performance, monitor key funnels, and collaborate with product, marketing, and engineering teams to drive growth initiatives. You will also work with the Data team on AI-modeling across different user segments and journey touchpoints, and lead optimization plans with thorough post-mortems to extract learnings for future initiatives.
Responsibilities:
- Conduct daily data analysis to understand user segments, behavior trends, and funnel performance based on products and page view.
- Monitor user behavior and key funnels to share team valued insights
- Cooperate with the Data team to complete an AI model based on different user segments and all points of user journey.
- Detect chock points of user journey and setup optimization plan including product and marketing strategy.
- Collaborate closely with product, marketing, and engineering teams to leverage platform capabilities and drive product enhancements that support growth objectives.
- Initiate and lead growth projects independently, ensuring detailed execution and conducting thorough post-mortem reviews to extract learnings and improve future initiatives.
- Continuously track, report, and communicate growth performance and insights to stakeholders.
Requirements:
- Familiar with user segments and user lifecycle logic,experienced user operation projects with good result and matured logic.
- Proven experience in user journey analysis and execution.
- Proven experience in a growth-related role with strong data analysis skills and logical problem-solving ability.
- Proficiency in data tools and analytics platforms (e.g., SQL, Excel, BI tools).
- Demonstrated ability to work independently as a self-starter, managing projects end-to-end from ideation to execution and review.
- Strong understanding of user acquisition funnels, conversion optimization, and ROI analysis.
- Creative mindset with experience designing and executing growth strategies such as voucher programs, task incentives, or similar campaigns.
- Excellent communication and collaboration skills to work effectively across multiple teams.
- Passion for the crypto industry is a plus.

