Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do As a Lead Applications Product Manager for Martech & Prospecting, you own critical marketing and prospecting application capabilities that sit across customer journeys, data foundations, and execution platforms. You operate as the primary product lead for high-impact initiatives, driving agentic AI Roadmap across Lead management, LCM business processes, Campaign and Journey management, audience management, and prospecting business processes. You will influence funnel health, pipeline quality, and operational stability across marketing and sales development teams. This role requires fast context building, strong partnership with business and technical teams, hands-on experience developing AI Strategies and roadmap for the business and hands-on ownership from problem definition through delivery. You are accountable for prioritization, outcomes, and execution across complex, cross-team programs. This position is an individual contributor role reporting to the Director, Martech & Prospecting Applications. Responsibility Own the product strategy and roadmap for core MarTech platforms, including Customer Data Platform (CDP), customer identity, and segmentation capabilities that power campaigns and lifecycle programs Lead product discovery and delivery of high-impact use cases using GenAI and agent-based approaches across MarTech, lifecycle workflows, and lead management, including inbound and outbound prospecting Drive AI-led optimization of campaign and marketing operations workflows, including early agent-based experiments supporting Marketing Ops, Campaign Ops, and prospecting teams Own intelligent audience-building capabilities, including rule engines, playbooks, and segmentation logic used across marketing and go-to-market teams Own the roadmap and delivery of an enterprise Customer Identity Graph, enabling a unified customer view used across the company for segmentation, personalization, compliance, and measurement use cases Own the integration of executive event data into Salesforce to support lead routing, attribution, and performance tracking across go-to-market motions Demonstrate strong understanding of transactional messaging platforms and their downstream impact on lifecycle marketing, customer communications, and scaled engagement Own journey orchestration foundations, including onboarding and adoption flows across channels Drive User 360 and contextual intelligence capabilities to support targeting, routing, prioritization, and real-time decisioning Stabilize and ensuring continuity in campaign execution, data integrity, and reporting within the existing SaaS tech stack Partner closely with Marketing, Prospecting, LCM, and Scaled Customer teams to understand workflows, pain points, and priorities Partner with Sales Development teams to understand Inbound and Outbound Prospecting and lead workflows, SDR and MDR playbooks, inbound and outbound motions, and improvement opportunities Translate business problems into clear product features and larger transformation initiatives grounded in data and expected impact Act as the primary product interface for stakeholders, reducing ad hoc pull on engineering and data teams Use funnel and pipeline metrics to guide decisions, including MQL, SQL, SQO, conversion rates, attribution, and velocity Define success metrics upfront and track outcomes post-launch Partner with Data teams on Contact and Account data quality, definitions, and measurement alignment Break large initiatives into sequenced, shippable milestones with clear ownership Align dependencies across MarTech, Data, Salesforce, and platform teams Balance net-new capabilities with stabilization, scale, and operational health Drive clarity on scope, tradeoffs, and timelines across stakeholders Job Designation Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted