Location: Newark, DE, United States

As a Data & Marketing Systems Senior Associate on the Performance Marketing Operations and Transformation team, you will execute and optimize data-driven targeting strategies, manage campaign analytics, and work closely with Marketing, Sales, Technology, and Product teams. Your hands-on approach will help establish best practices, drive standardization, and support a culture of analytics-driven marketing.

Job responsibilities

• Execute and optimize data management strategies for marketing campaigns
• Analyze and leverage data from multiple systems of record to refine customer targeting and improve performance metrics
• Develop and maintain reusable marketing data outputs and documentation
• Manage day-to-day execution, monitoring, and quality of data projects for audience targeting
• Collaborate with product and technology teams to gather requirements and support omni-channel initiatives
• Build and maintain strong working relationships with project leads, stakeholders, and subject matter experts
• Support business leadership in defining project objectives and planning deliverables
• Ensure compliance with data governance and privacy standards
• Provide hands-on support for campaign analytics and reporting
• Identify opportunities for process improvement and automation
• Mentor junior analysts and share best practices

Required qualifications, capabilities and skills

• Bachelor’s degree in Data Science, Statistics, Information Systems, or related field
• 3+ years of experience in data analytics or customer segmentation
• Proficiency in SQL, Python, Excel, Tableau, Adobe, etc.
• Ability to translate business requirements into technical specifications and communicate with non-technical partners
• Strong knowledge of digital marketing principles
• Team player with ability to build strong cross-business relationships
• Excellent written and verbal communication skills
• Experience managing multiple projects and priorities

Preferred qualifications, capabilities and skills

• Experience in marketing operations or MarTech platforms
• Familiarity with project management and agile tools such as Excel, PowerPoint, JIRA, and Confluence
• Experience with customer data platforms (CDP) or marketing automation tools (Salesforce, Segment, SAS, Adobe, Microsoft, etc.)
• Experience working with marketing technology agencies or digital agencies
• Solutions-oriented mindset and ability to work under tight deadlines
• Strong relationship development and negotiating skills

Additional Information

• Opportunity to work on high-impact marketing initiatives
• Exposure to advanced marketing technology and analytics platforms
• Collaborative, fast-paced team environment
• Professional development and growth opportunities