Location: Plano, TX, United States

CIB Marketing Data Science Associate, Global Banking

Are you motivated by the opportunity to translate complex marketing investments into measurable commercial impact for one of the world’s leading Global Banking franchises? Join our AIM team as a Data Science Associate, where you will be the senior analytics partner to Global Banking Marketing leadership, advancing the Measure What Matters (MWM) framework and delivering high-impact, decision-grade analytics.

In this highly visible role, you will influence executive decision-making, shape marketing measurement strategy, and partner closely with senior marketers, finance, and business stakeholders. You will combine rigorous data science with clear storytelling to quantify marketing’s contribution to pipeline, revenue, and long-term brand value across Global Banking segments and products.

Key Responsibilities:

• Develop analytical valuation models that quantify the long-term commercial impact of marketing investments, incorporating brand measurement inputs and business growth drivers.

• Apply attribution, causal inference, and experimental design techniques to assess how marketing influences client engagement, pipeline progression, and revenue outcomes.

• Design forecasting and scenario models that support target setting, investment planning, and business case development for Global Banking marketing initiatives.

• Deliver executive-ready analyses, presentations, and scorecards that translate complex statistical findings into clear, actionable insights for senior marketing and business stakeholders.

• Serve as the senior analytics advisor to Global Banking Marketing, shaping measurement approaches, prioritizing analytics initiatives, and guiding data-driven decision-making across programs.

• Advance AIM capabilities in areas such as marketing mix modeling, multi-touch attribution, AI/ML-driven insights, and integrated ROI frameworks aligned to enterprise measurement standards.

Required Qualifications, Capabilities, and Skills:

• Bachelor’s or Master’s degree in Data Science, Statistics, Economics, Finance, or related quantitative field.
• 3+ years’ experience in data science, marketing analytics, or commercial analytics roles.
• Demonstrated ability to translate complex business questions into rigorous quantitative analyses and actionable insights.
• Strong proficiency in SQL and Python (or similar analytical languages); experience working with large, multi-source datasets.
• Advanced Excel and PowerPoint skills with ability to produce executive-level materials.
• Experience with predictive modeling, marketing performance measurement, or customer behavior analytics.
• Exceptional communication and stakeholder-management skills, with ability to influence senior non-technical audiences.
• Proven ability to work independently in a fast-paced, high-visibility environment.
• Experience supporting Global Banking, Corporate Banking, or B2B financial services businesses.
• Familiarity with Global Banking products, client segments, and go-to-market models.
• Experience with marketing and CRM platforms such as Salesforce, Marketo, Adobe, or similar MarTech ecosystems.
• Experience with attribution modeling, causal inference, marketing mix modeling, or ROI frameworks.

• Exposure to brand measurement, long-term marketing impact modeling, or valuation analytics.

   

Preferred Qualifications, Capabilities, and Skills:

• Experience supporting Global Banking, Corporate Banking, or B2B financial services businesses.
• Familiarity with Global Banking products, client segments, and go-to-market models.
• Experience with marketing and CRM platforms such as Salesforce, Marketo, Adobe, or similar MarTech ecosystems.

• Experience with attribution modeling, causal inference, marketing mix modeling, or ROI frameworks.

   

As a Data Science Associate within the CIB Marketing Analytics, Insights & MarTech (AIM) organization, you will lead advanced marketing measurement and analytics for the Global Banking business. You will design and deliver ROI frameworks, valuation models, and decision analytics that quantify the business impact of marketing investments and guide senior stakeholder strategy.