Marketing Data Specialist, London

Overview

A global organisation within the financial information services sector is seeking a Marketing Data and Analytics Specialist to join its Marketing Operations team. This role is suited to a data-driven marketing professional with at least three years' experience, ideally within financial services, who can turn complex marketing data into clear insights that shape strategy and performance.

Key Responsibilities

• Design and manage interactive dashboards and reporting tools in Power BI to support marketing planning and execution.

• Interpret campaign and performance data to identify trends, opportunities, and areas for improvement.

• Partner with marketing and cross-functional teams to embed data insights and AI-driven analysis into workflows.

• Apply advanced analytics and automation tools to improve targeting, segmentation, and campaign effectiveness.

• Track, evaluate, and present key performance indicators to inform strategic decisions.

• Recommend enhancements to marketing activity based on data findings and emerging best practices.

Requirements

• Minimum 3 years' experience in a marketing analytics or similar role, preferably within a financial organisation.

• Strong expertise in Power BI and data visualisation techniques.

• Demonstrated experience analysing marketing performance data and metrics.

Desirable Skills

• Experience with platforms such as Marketo, HubSpot, Salesforce, and Adobe Analytics.

• Strong analytical mindset with a solution-oriented approach.

• Awareness of evolving marketing technologies and data methodologies.