Senior Capabilities & Insights Analyst - Consumer Insights
at McKinsey & Company
Posted 5 days ago
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- Compensation
- $125,000 – $130,000 USD
- City
- Atlanta, Boston, New Jersey, Washington DC
- Country
- United States
Currency: $ (USD)
You will partner with consulting teams and work directly with clients to understand their primary business objectives, strategize a research plan, and lead the end-to-end research process from design to insights. You will generate qualitative and quantitative B2C and B2B insights and translate findings into business recommendations, leading survey instrument and/or qualitative question guide development with key stakeholders. You will advise on the analytics plan, including advanced modeling, and collaborate with vendors to program and field the research to ensure high-quality data. Based in Atlanta, Boston, New Jersey, or Washington DC, you will be part of the Growth Marketing & Sales Solutions team and use McKinsey's Agile Insights Solution to deliver consumer insights.
Senior Capabilities & Insights Analyst - Consumer Insights
Job ID: 97715
Your Impact
Your Growth
- Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
- A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
- Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
- World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.
Your qualifications and skills
- Bachelor's degree required; master's degree preferred
- 4+ years of market research experience with a strong emphasis on quantitative experience and consumer and shopper insights; background at a market research agency or a research department at a consumer-oriented company preferred
- Well versed in usage and attitude measurement, brand equity measurement, concept testing, product testing, segmentation, etc.
- Highly developed understanding of relevant content area (e.g. industry sector, functional topic)
- Advanced business knowledge and ability to translate business objectives into research objectives
- Full understanding of research techniques, information sources, and statistical analysis/analytic techniques as relevant to role
- Demonstrated ability to manage multiple projects and deliver results on time
- Comfortable working with statistical software packages
- Ethnography background and one-on-one interviewing skills a plus
- Outstanding interpersonal and influencing skills; ability to work independently and collaboratively on teams and with people at all levels
- Consumer Packaged Goods
- Retail
FOR U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.
Certain US jurisdictions require McKinsey & Company to include a reasonable estimate of the salary for this role. For new joiners for this role in the United States, including all office locations where the job may be performed, a reasonable estimated range is $125,000 - $130,000 USD —to help you understand what you can expect. This reflects our best estimate of the lowest to highest [salary/hourly wages] for this role at the time of this posting, ensuring you have a clear picture right from the start, though it's important to remember that actual salaries may vary. Factors like your office location, your unique blend of experience and skills, start date and our current organizational needs all play a part in determining the final figure. Certain roles are also eligible for bonuses, subject to McKinsey's discretion and based on factors such as individual and/or organizational performance.
Additionally, we provide a comprehensive benefits package that reflects our commitment to the wellness of our colleagues and their families. This includes medical, mental health, dental and vision coverage, telemedicine services, life, accident and disability insurance, parental leave and family planning benefits, caregiving resources, a generous retirement contributions program, financial guidance, and paid time off.
FOR NON-U.S. APPLICANTS: McKinsey & Company is an Equal Opportunity employer. For additional details regarding our global EEO policy and diversity initiatives, please visit our McKinsey Careers and Diversity & Inclusion sites.
Job Skill Code - AJPS - Senior Analyst
Function - Marketing & Sales
Industry - Consumer Packaged Goods;Retail
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