AEO & GEO Marketing Manager
at Stripe
Posted 19 hours ago
No clicks
- Compensation
- $138,500 – $207,800 USD
- City
- Not specified
- Country
- United States
Currency: $ (USD)
Lead Stripe's LLM/Answer Engine (AEO) and Generative Engine Optimization (GEO) search marketing to grow new user acquisition from platforms like ChatGPT, Perplexity, and Google AI. Develop and execute a roadmap of experiments and activities to improve LLM Search performance, optimize agent experience on Stripe.com, and integrate AI capabilities to make SEO and LLM channels more efficient. Partner closely with Growth Marketing, Content, Engineering, and Analytics and deliver regular performance reporting and insights. The role requires deep technical SEO and LLM understanding, strong data-driven decision making, and cross-functional roadmap ownership.
- Roles at Stripe
- Role details
AEO & GEO Marketing Manager
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
Growth Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions. We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.
What you’ll do
Stripe is seeking a AEO & GEO Search Marketing Manager to lead the channel. This individual will play a critical role in growing new user acquisition from platforms including ChatGPT, Perplexity, and Google AI Overviews / AI Mode. The scope of the role includes LLM Search Optimization (LLMO), also known as Answer Engine Optimization (AEO) or Generative Engine Optimization (GEO), improving agent experience, and integrating AI capabilities to improve the performance and efficiency of SEO and LLM Search channels.
This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve LLM Search performance. This individual will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe.
Responsibilities
- LLM Search performance: grow the LLM Search channel (AEO or GEO).
- Agent experience: optimize Stripe.com so AI agents can efficiently access and take action on behalf of users.
- AI-efficiency: spearhead the development and integration of AI capabilities to improve the performance and efficiency of the SEO and LLM Search programs.
- Performance reporting: deliver regular reports and updates on LLM search performance to track progress and identify opportunities.
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
- 7+ years of proven experience creating and executing SEO strategies, with full-time focus on LLMO/AEO/GEO in recent years.
- Strong understanding and curiosity of traditional search and LLM platforms, including ChatGPT, Gemini, and Perplexity.
- Strong technical expertise in making websites SEO and LLM-friendly.
- Proven ability to translate data into insights and decisions that drive measurable growth.
- Demonstrated understanding of user intent to prioritize actions that deliver positive outcomes for users.
- Motivated self-starter, demonstrating the ability to take initiative, problem-solve independently, and carry out tasks with high agency.
- Proven ability to independently lead the development and execution of roadmaps across a large group of cross-functional stakeholders.
- High attention to craft and detail, ensuring precision in all tasks.
- Excellent presentation and communication skills (written and verbal).
- Ability to work extensively in Google Drive apps (Docs, Sheets, Slides), Excel, Looker, Tableau, Google Analytics and other reporting software.
- Professional proficiency in English.
Preferred qualifications
- Proficiency in NLP, vector search, and RAG.
- In-house, B2B SEO/LLMO experience
- B2B SaaS experience
- Experience working in the following industries: payments, billing, accounting, tax, startups, or fintech.
- SQL experience and ability to gather data.
- Bachelor's degree or 4 years relevant experience.
Working remotely at Stripe
Pay and benefits
The annual US base salary range for this role is $138,500 - $207,800. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.
Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.
Please find our California applicant personal information notice here.
The application window will remain open for 100 days after the Job Post is published. However, this opportunity will remain open based on the needs of the business, which may cause the application window to close before or after the 100-day mark.
We look forward to hearing from you
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