SFMC Developer
at Capgemini
Posted 6 days ago
No clicks
- Compensation
- Not specified INR
- City
- Not specified
- Country
- India
Currency: INR
As an SFMC Developer, you will play a key role in designing, developing, and optimizing marketing automation solutions using Salesforce Marketing Cloud. You will collaborate with cross-functional teams to deliver personalized customer journeys, implement data-driven campaigns, and ensure seamless integration with other platforms. You will develop and maintain Marketing Cloud solutions (Email Studio, Journey Builder, Automation Studio, and Mobile Studio), design dynamic templates with AMPscript/HTML/CSS, and monitor campaign performance to drive continuous improvement.
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Your Role
As an SFMC Developer, you will play a key role in designing, developing, and optimizing marketing automation solutions using Salesforce Marketing Cloud. You will collaborate with cross-functional teams to deliver personalized customer journeys, implement data-driven campaigns, and ensure seamless integration with other platforms.
Key Responsibilities
- Develop and maintain Marketing Cloud solutions, including Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
- Design and implement dynamic and personalized email templates using AMPscript, HTML, and CSS.
- Integrate SFMC with external systems (e.g., Salesforce CRM, APIs, data extensions) for seamless data flow.
- Build and optimize customer journeys, automation workflows, and triggered campaigns.
- Monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
- Ensure compliance with data privacy regulations and best practices in email deliverability and marketing automation.
Top 5 Technical Skills
- AMPscript & SSJS (Server-Side JavaScript): Advanced scripting for dynamic content and automation in SFMC.
- Salesforce Marketing Cloud Platform: Deep expertise in Email Studio, Journey Builder, Automation Studio, and Contact Builder.
- API Integration: Experience with REST and SOAP APIs for integrating SFMC with external systems and data sources.
- HTML, CSS, and Responsive Email Design: Strong skills in building visually appealing and mobile-friendly email templates.
- SQL & Data Management: Proficient in writing SQL queries for data segmentation, audience targeting, and automation within SFMC.
What you'll love about working here
You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, generative AI, cloud and data, combined with its deep industry expertise and partner ecosystem.
