Amazon Ads operates at the intersection of e-commerce, entertainment, and advertising, offering advertisers a rich portfolio of full-funnel advertising solutions. We help brands reach and engage customers across Amazon’s owned and operated properties—including Amazon.com, Prime Video, Amazon Live, and Twitch—as well as across high-quality third-party sites and devices.

Key job responsibilities
As an Associate Principal, Analytics, you will serve as an individual contributor and strategic advisor, accelerating Amazon Ads growth through advanced analytics, rigorous measurement, and clear business judgment. You will translate complex data into decisive insights, disambiguating signal from noise to shape advertiser strategy, influence internal priorities, and drive measurable customer and revenue impact. This role sits at the intersection of analytics, customer strategy, and executive influence. You will lead measurement discussions, frame ambiguous problems, and deliver clear, actionable recommendations to senior advertiser and Amazon leadership.

Key Job Responsibilities

- Leverage Amazon’s proprietary first-party data, third-party research, and advertising measurement solutions to generate actionable insights that inform customer and business strategy

- Disambiguate complex, often conflicting data signals to identify true drivers of performance and growth opportunities

- Own senior-level measurement and insights relationships with advertisers, acting as a trusted advisor who influences long-term marketing and investment decisions

- Drive thought leadership by shaping strategic learning agendas that guide sales, product, and marketing

- Collaborate cross-functionally across Sales, Product, and Marketing teams to influence initiatives spanning multiple publishers, regions, and industries

- Advocate for data-driven decision-making, guiding advertisers toward practical, high-impact solutions aligned to their business objectives


A day in the life
As an Associate Principal, Analytics, you will perform hands-on analysis using SQL and Python, partner with measurement solutions to assess advertiser performance, and develop insights across customer behavior, media effectiveness, and industry trends. You will synthesize complex analyses into concise narratives for executive audiences, clearly articulating implications, trade-offs, and recommended actions that shape both customer strategy and Amazon Ads business outcomes.

About the team
The Analytics & Insights (A&I) organization leverages Amazon’s unique data assets to deliver high-impact insights for advertisers. We help marketers make better decisions, unlock growth opportunities, and measurably improve outcomes both on and off Amazon by combining analytical rigor with strategic clarity.

Basic Qualifications

- 7+ years of external or internal customer facing, complex and large scale project management experience
- Experience leading analysis, customer segmentation and/or product behavior analysis
- Experience with data analysis tools such as Advanced Excel, SQL, Tableau, Python
- Experience with advertising measurement methodologies, including incrementality testing, marketing mix modeling, and media attribution

Preferred Qualifications

- Experience with advertising publishers and marketing/creative agencies
- Experience in advertising sales, account management and client services
- Advanced degree (MBA or Master’s) in Economics, Marketing, Statistics, Advertising, or Business, or equivalent experience in digital media strategy and planning

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 169,000.00 - 228,600.00 USD annually