Measurement Implementation Expert, gTech Ads GCS (German)
at Alphabet
Posted 6 hours ago
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- Compensation
- Not specified
- City
- Warsaw
- Country
- Poland
Currency: Not specified
Measure and implement client-level measurement strategies for Google’s gTech Ads GCS team in German. Define KPIs based on client measurement objectives, and design and execute studies such as conversion lift and Marketing Mix Modeling calibrations to ensure statistically significant uplift. Apply knowledge of measurement platforms (Ads, GeoX, CL) and perform ROI analysis across channels to guide media strategy. Collaborate with Account Executives and the rPL (rPSA) team to interpret results, identify opportunities to increase product adoption, and drive client investment.
Measurement Implementation Expert, gTech Ads GCS (German)
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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience with marketing analytics, return on investment, and statistical analysis.
- Experience in translating quantitative data into actionable insights.
- Experience with SQL or scripts, building data models or analytic dashboards to pull insights from data sets.
- Ability to communicate in German fluently to support client relationship management in this region.
Preferred qualifications:
- Certification in analytics and digital advertising measurement.
- Master's degree.
- 8 years of experience with media mix modeling, A/B testing, incrementality, marketing analytics, and advanced Google Analytics integrations.
- Ability to work independently and collaborate as part of a team.
- Ability to work in fast-moving environments with effective time-management skills.
About the job
gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.
Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.
To learn more about gTech, check out our video.
Responsibilities
- Develop an understanding of client needs based on their MOs/CBOs, measurement objectives and provide optimal measurement strategy and define right Key Performance Indicators (KPIs) based on their eligibility criteria.
- Design and execute measurement studies (e.g., conversion lift studies, Marketing Mix Modeling (MMM) calibrations, etc.) and optimize for success ensuring there is a StatSig read on uplift.
- Provide knowledge of measurement platforms (e.g., Ads, GeoX or CL platforms) and skills to design measurement studies. Model results and triage to Return on Investment (ROI) analysis on the broader media plans. Analyze attribute lift, across channels to inform the right channel strategy.
- Partner with Account Executives (AE) and Media Effectiveness rPL (rPSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.
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