SFMC Developer
at Capgemini
Posted 6 days ago
No clicks
- Compensation
- Not specified
- City
- Bengaluru
- Country
- India
Currency: Not specified
Design, develop, and optimize marketing automation solutions within the Salesforce Marketing Cloud ecosystem. Collaborate with cross-functional business, marketing, and technical teams to deliver scalable, data-driven customer journeys that enhance engagement and customer experience. Build reusable components using AMPscript, SSJS, and SQL; implement Journey Builder workflows and multi-channel campaigns. Integrate SFMC with Salesforce CRM and other external systems via APIs and data extensions, while ensuring data hygiene, personalization, and governance.
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Your Role
- Developing and deploying custom SFMC solutions including email templates, landing pages, automations, and journeys.
- Building scalable and reusable components using AMPscript, SSJS, and SQL within Marketing Cloud.
- Implementing and optimizing Journey Builder workflows and multi‑channel campaigns (email, SMS, push).
- Integrating SFMC with Salesforce CRM and other external systems using APIs, data extensions, and automation studio.
- Ensuring data hygiene, segmentation accuracy, and personalization across campaigns.
- Participating in code reviews, solution design discussions, and production support activities.
- Monitoring platform performance, debugging issues, and ensuring best‑practice security and governance.
Your Profile
- Salesforce certifications (e.g., Marketing Cloud Email Specialist, Administrator, Developer).
- Experience with MobilePush, CloudPages, and distributed/enterprise BUs.
- Exposure to CDP/RTCDP, GA4/analytics stacks, and event streaming (e.g., Segment).
- Knowledge of serverless functions, middleware (Mulesoft), or customer data platforms.
- Experience in highly regulated industries (finance, healthcare, telecom) and localization at scale.
Top 5 Technical Skills
AMPscript & SSJS
- Personalization, dynamic content, and scripted automations/CloudPages.
SQL for SFMC (Automation Studio / Query Activities)
- Audience segmentation, transformations, deduplication, and performance tuning.
Journey Builder & Automation Studio
- End-to-end campaign design, event-driven journeys, error handling, and reusability.
APIs & Integrations (REST/SOAP, MC Connect)
- Data sync with CRM and external systems, token management, and integration reliability.
Email/Mobile Engineering & Deliverability
- Modular HTML/CSS email coding, device/client rendering, IP warm-up, and compliance.
What you'll love about working here
- You can shape your career with us. We offer a range of career paths and internal opportunities within Capgemini group. You will also get personalized career guidance from our leaders.
- You will get comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage or new parent support via flexible work.
- At Capgemini, you can work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.
Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22.1 billion.
Make it real | www.capgemini.com
