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Job Overview

Position Summary:

AVP, Sr Marketing cloud developer of USPB Marketing organization, is responsible for analyzing, implementing, and managing customized SFMC technical solutions to meet evolving needs of marketers. This will involve understanding the business objectives, release requirements and working with multiple functional project managers in Agile-Scrum framework.

New position will project manage the release cycles with vendors, onshore/offshore resources and ensuring timely deliverables.

Reporting to SVP of the Audience Data Management, ideal candidate will be highly collaborative, self-motivated individual, and innovator by nature with superior communication skills. Candidate should be adept in handling unstructured, difficult problems and comfortable with fast-paced environment.

Key Responsibilities:

• Be a technical expert on new project initiatives and participates in solution discovery sessions. Understand the business requirements, assists planning, and implements the approved initiatives.
• Designs, codes and validates complex marketing cloud automations and SQL queries that empower journeys and marketing campaigns.
• Understand the complex Citi data architecture and draw well designed and simple data solutions
• Assist in developing project work plan, creating timelines and drive projects to completion; includes scope formulation, design specifications, and translating business requirements to programming specifications.
• Responsible for improving our Marketing Cloud data model architecture iteratively and increase the operation efficiencies
• Collaborate across email marketing team, campaign team, journey execution and technology teams to manage requests and asks
• Create documentation with technical processes and automation procedures as a user guide to the team
• Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 5-8 years as a marketing cloud developer or administration and solid understanding of SFMC solutions and marketing data models
• 5+ years of hands-on experience and demonstrated proficiency with Email studio, Automation Studio, Audience builder, AMPscript and other modules of marketing cloud
• 5+ years direct complex SQL, ETL, data architecture & data warehousing experience
• Experience implementing automated solutions using SJSS or AMPScripts
• Strong knowledge and use of APIs, REST/SOAP webservices
• Excellent written and verbal communication skills and ability to work effectively with non-technical personnel
• Ability to problem solve high-level software and application issues
• Ability to project manage

Education:

• Bachelors/University degree or equivalent experience
• Advanced degree and relevant industry certifications strongly preferred (Agile Kanban, PMP, Lean, Salesforce Marketing Cloud developer certification etc.)

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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View Citi’s EEO Policy Statement and the Know Your Rights poster.

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