
MarTech Business Analyst, Deloitte Digital
at Deloitte
Posted 5 days ago
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- Compensation
- Not specified GBP
- City
- London
- Country
- United Kingdom
Currency: £ (GBP)
Bridge business strategy and technology implementation in Deloitte Digital's MarTech practice. Translate marketing objectives into actionable MarTech solutions across a diverse ecosystem of platforms (marketing automation, CRM, CDP, analytics). Collaborate with clients and technical teams to gather requirements, analyze processes, and define future-state MarTech capabilities, while developing documentation and mitigating risks. Strong emphasis on data-driven decision-making, ROI, and staying current with industry trends and best practices.
MarTech Business Analyst, Deloitte Digital
Basic information
Job description
Connect to your Industry
Transform how leading brands leverage their data with Deloitte Digital. As a MarTech Business Analyst, you will be instrumental in bridging the gap between business strategy and technology implementation, translating complex marketing objectives into actionable MarTech solutions. You will collaborate closely with clients and technical teams to gather requirements, analyse existing processes, and define future-state MarTech capabilities across a diverse ecosystem of marketing technologies. Your expertise in understanding business needs, optimising customer journeys, and driving data-driven decision-making will be crucial in helping clients maximise their marketing effectiveness and achieve significant ROI. Experience with various marketing automation, CRM, CDP, and analytics platforms, coupled with a strong analytical mindset, is essential.
Connect to your career at Deloitte
Deloitte drives progress. Using our vast range of expertise, we help our clients' become leaders wherever they choose to compete. To do this, we invest in outstanding people. We build teams of future thinkers, with diverse talents and backgrounds, and empower them all to reach for and achieve more.
What brings us all together at Deloitte? It’s how we approach the thousands of decisions we make every day. How we behave, our beliefs and our attitudes. In other words: our values. Whatever we do, wherever we are in the world, we lead the way, serve with integrity, take care of each other, foster inclusion, and collaborate for measurable impact. These five shared values lead every decision we make and action we take, guiding us to deliver impact how and where it matters most.
Connect to your opportunity
We're expanding fast, we're looking for people who are natural initiative-takers who bring out the best in others, are brilliant listeners and can grow our business without compromising standards, integrity or culture.
You will work with outstanding digital talent across disciplines to innovate and create great solutions for iconic brands.
- Conducting stakeholder interviews and facilitating workshops related to MarTech platforms and data initiatives.
- Providing support during implementation and post-implementation phases, including user training and support.
- Identifying and documenting risks and issues related to MarTech platforms and providing recommendations for mitigation.
- Developing and maintaining project documentation related to MarTech platforms and data initiatives.
- Staying up-to-date with industry & platform trends and best practices in MarTech, data management, and Customer Data Platform (CDP) solutions and join and contribute to the community of Practice.
Connect to your skills and professional experience
To be successful in the role of Marketing Technology Specialist Business Analyst at Deloitte Digital, you will need a combination of strong functional, business, and technical skills. Additionally, you should have strong analytical and problem-solving skills, excellent communication and collaboration skills, experience in working with cross-functional teams and stakeholders, and experience in project management and delivering projects on time and within budget. Relevant certifications, such as AEP Business Practitioner, Data Cloud or Business Analyst Certifications as well as a knowledge of applications of AI and agentic technologies are a plus.
You will have:
- Strong functional and business understanding of Marketing Technology (MarTech) platforms, data activation, and customer data platforms (CDP).
- Desired (but not mandatory) experience with platforms such as Adobe Experience Platform (AEP), Salesforce Data Cloud, or Google Cloud Marketing Solutions or composable solutions
- Experience in developing functional specifications and use cases.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Experience in working with cross-functional teams and stakeholders.
- Experience in project management and delivering projects on time and within budget.
- General technical knowledge of SQL / Databases / APIs / Architecture
- Demonstrable expertise in using Microsoft Excel and PowerPoint for data analysis and presentation
- Proven experience in leveraging LLMs to deliver high-quality work
Connect to your business - Technology and Transformation
Distinctive thinking, deep expertise, innovation and collaborative working. That’s what connects us. That’s what makes us Deloitte. If you want to help solve some of the biggest tech and transformational challenges around, join us. Together, we’ll make an impact that matters.
Customer
Human connections are integral to business. We combine people, ideas and technology to support our clients to build strong connections. For example, through commerce, customer design and sales services.
Personal independence
Regulation and controls are standard practice in our industry and Deloitte is no exception. These controls provide important legal protection for both you and the firm. We are subject to a number of audit regulations, one of which requires that certain colleagues abide by specific personal independence constraints (e.g., in relation to any financial interests and employment relationships). This can mean that you and your "Immediate Family Members" are not permitted to hold certain financial interests (shares, funds, bonds etc.) with audit clients of the firm, and also prohibitions on certain employment relationships (e.g., you are not permitted to hold a secondary employment role with SEC audit clients of the firm whilst being employed by the firm). The recruitment team will provide further detail as you progress through the recruitment process or you can contact the Independence team upon request.
Connect with your colleagues
“What attracted me to Deloitte were the endless opportunities and the collective experience of other like-minded individuals. Deloitte’s clients include many of the world’s largest organisations; I wanted to be part of a team that made a difference that I could be proud of.” - Dan, Technology and Transformation
"I get to work on projects that help clients in a sector I feel truly passionate about.” - Rhiannon, Technology and Transformation
“Everyone always says “it’s the people,” and that’s true. Working for a brand you feel proud of feels pretty good too. And you don’t have any stress about fitting into a particular stereotype, because there are so many different types of people in Deloitte Digital.” - Gillian, Technology and Transformation
Our hybrid working policy
You’ll be based in London with hybrid working.
At Deloitte we understand the importance of balancing your career alongside your home life. That’s why we’ll support you to work flexibly through our hybrid working policy. Depending on the requirements of your role, you’ll have the opportunity to work in your local office, virtual collaboration spaces, client sites and remotely. You’ll get the chance to meet face to face when needed, while you collaborate and learn from colleagues, share your experiences, and build the relationships that will fuel your career and prioritise your wellbeing. Please check with your recruiter for the specific working requirements that may apply for your role.
Connect to your return to work opportunity
Are you looking to return to the workplace after an extended career break?
For this role we can offer coaching and support designed for returners to refresh your knowledge and skills, and help your transition back into the workplace after a career break of two years or more. If this is relevant for you, just let your recruiter know when you make your application.
Our commitment to you
Making an impact is more than just what we do: it’s why we’re here. So we work hard to create an environment where you can experience a purpose you believe in, the freedom to be you, and the capacity to go further than ever before.
We want you. The true you. Your own strengths, perspective and personality. So we’re nurturing a culture where everyone belongs, feels supported and heard, and is empowered to make a valuable, personal contribution. You can be sure we’ll take your wellbeing seriously, too. Because it’s only when you’re comfortable and at your best that you can make the kind of impact you, and we, live for.
Your expertise is our capability, so we’ll make sure it never stops growing. Whether it’s from the complex work you do, or the people you collaborate with, you’ll learn every day. Through world-class development, you’ll gain invaluable technical and personal skills. Whatever your level, you’ll learn how to lead.
Connect to your next step
A career at Deloitte is an opportunity to develop in any direction you choose. Join us and you’ll experience a purpose you can believe in and an impact you can see. You’ll be free to bring your true self to work every day. And you’ll never stop growing, whatever your level.
Discover more reasons to connect with us, our people and purpose-driven culture at deloitte.co.uk/careers
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