
Digital Experience/Behavioral Analytics (Tagging)- Senior Associate
at J.P. Morgan
Posted a month ago
No clicks
- Compensation
- Not specified
- City
- New York City
- Country
- United States
Currency: Not specified
Join Chase as a Tagging Analyst focused on ensuring accurate digital tagging and measurement across web and mobile channels to drive actionable analytics. You will translate business objectives into measurement specifications, validate analytics implementations, troubleshoot data issues, and maintain data integrity in reporting platforms. The role requires close collaboration with cross-functional teams, stakeholder communication, and prioritization of tagging enhancements and defect fixes to support analytics initiatives.
Location: New York, NY, United States
Are you ready to shape the future of digital banking? Join us at Chase as we transform customer experiences through innovative data and analytics. As a Tagging Analyst, you will play a key role in ensuring our digital channels deliver reliable, actionable insights. Your expertise will help us deepen customer engagement and position Chase as a leader in digital financial services. Be part of a dynamic team where your contributions make a real impact.
As a Tagging Analyst in the Digital Data Owner team, you help us deliver accurate and meaningful data to drive business decisions and enhance customer experiences. You collaborate with cross-functional teams to ensure our digital tagging and tracking are implemented correctly and support our strategic goals. You play a vital role in maintaining data integrity and supporting analytics initiatives across web and mobile channels. Together, we create value by transforming data into actionable insights.
Job Responsibilities
- Drive analytics data collection and measurement efforts by partnering with stakeholders
- Translate business objectives into feature measurement specifications with detailed acceptance criteria
- Collaborate with web and mobile behavioral analysis teams to transform event data into valuable data sets
- Review development specifications and resolve tagging or analytics gaps within digital channels
- Provide guidance in defining behavioral success metrics, key performance indicators, and product engagement metrics
- Prioritize data collection enhancements and defects to ensure timely delivery of initiatives
- Validate resolutions and maintain data integrity within reporting platforms
- Document data collection standards for new development efforts and site functions
- Provide consistent updates on progress, issues, risks, and concerns to digital analytics management
- Troubleshoot data requests and configure changes to support business needs
- Maintain strong partnerships with business solution analysts and technical project teams
Required Qualifications, Capabilities, and Skills
- Minimum 5 years of business analysis experience
- Experience with behavioral or click-stream data using analytics platforms such as Adobe Analytics or Google 360
- Experience validating analytics tags on web and mobile platforms
- At least 1 year working in an agile environment
- Experience working with web and native mobile app data
- Experience managing web analytics or tag management projects
- Experience with query languages such as SQL or Python
- Strong knowledge of business analysis tools and practices
- Excellent communication, project management, and client partnership skills
- Proven critical and strategic thinking abilities
- Ability to work in a fast-paced environment, meet deadlines, and perform at high standards with limited supervision
Preferred Qualifications, Capabilities, and Skills
- Experience in a financial services environment
Please Note: This role is not eligible for visa sponsorship or relocation assistance
Drive data integrity and analytics for digital channels by ensuring accurate tagging and measurement across web and mobile platforms.



