Marketing Delivery Associate Senior-Salesforce Marketing Cloud Lead
at J.P. Morgan
Posted 5 days ago
No clicks
- Compensation
- Not specified
- City
- Bengaluru
- Country
- India
Currency: Not specified
Lead the end-to-end implementation of Salesforce Marketing Cloud solutions, designing and deploying data-driven, multi-channel marketing campaigns. Manage integration with Salesforce CRM and other data sources, oversee data management and audience targeting, and provide actionable insights on campaign performance. Mentor and lead a team of Marketing Cloud specialists while ensuring data privacy and staying current with Salesforce Marketing Cloud updates. Drive personalized customer engagement and business growth through innovative marketing automation.
Location: Bengaluru, Karnataka, India
Job responsibilities
- Lead the end-to-end implementation of Salesforce Marketing Cloud solutions, including requirements gathering, solution design, configuration, and deployment.
- Develop and execute multi-channel marketing campaigns (email, SMS, push notifications, social, etc.) using Marketing Cloud tools such as Email Studio, Journey Builder, Automation Studio, and Mobile Studio.
- Integrate Marketing Cloud with Salesforce CRM and other data sources to enable seamless data flow and personalized customer experiences.
- Oversee data management, segmentation, and audience targeting strategies to maximize campaign effectiveness.
- Provide technical leadership and mentorship to a team of Marketing Cloud specialists and developers.
- Monitor campaign performance, analyze results, and provide actionable insights to stakeholders.
- Ensure compliance with data privacy regulations and best practices in marketing automation.
- Stay current with Salesforce Marketing Cloud updates, new features, and industry trends.
- Demonstrate and promote J.P. Morgan’s leadership values by driving business results, setting high standards for execution, and fostering a culture of accountability, innovation, and continuous improvement
Required qualifications, capabilities, and skills
- Bachelor’s degree in Marketing, Computer Science, Information Technology, or a related field.
- 8+ years of experience in digital marketing, with at least 3 years working with Salesforce Marketing Cloud.
- Proven experience designing and executing complex, multi-channel marketing campaigns.
- Strong understanding of Marketing Cloud modules: Email Studio, Journey Builder, Automation Studio, Mobile Studio, Contact Builder, and Audience Builder.
- Experience with AMPscript, SQL, and scripting languages for dynamic content and data manipulation.
- Familiarity with integrating Marketing Cloud with Salesforce CRM and external data sources via APIs.
- Excellent analytical, problem-solving, and project management skills.
- Strong communication and leadership abilities, with experience managing or mentoring a team.
- Knowledge of data privacy regulations (GDPR, CAN-SPAM, etc.) and best practices in marketing automation.
Preferred qualifications, capabilities, and skills
- Salesforce Marketing Cloud certifications (e.g., Email Specialist, Consultant, Developer, Administrator) strongly preferred.
