We are excited to share an impactful opportunity on our Performance Marketing Analytics team for a Quant Analytics Manager, where you will play a pivotal role in shaping and optimizing our email channel marketing strategy through advanced analytics and cross-functional collaboration.

Job Summary: 

As a Quant Analytics Manager on the Performance Marketing Analytics team, you’ll be a key contributor to a crucial book of work and lead the transformation of email channel marketing strategy. This includes not only a deep understanding of the data from SFMC, but also how the data and SFMC features can improve email channel performance.  The focus will be on standing up a measurement plan and analytics for push notification, testing SFMC flow control features, and supporting strategy around preference center and opt outs.  You will partner across the firm with data partners, marketers,  digital experts, and the broader analytics community to help drive business goals through deep understanding of marketing analytics and optimization. 

 

Job Responsibilities:

• Work with the data technology and SFMC product teams closely to identify gaps in the data capture strategy and collaboratively implement enhancements

• Develop and track channel performance KPIs, communicating findings to senior CCB leadership to improve ‘Push Notification’ strategy

• Establish an understanding of the push channel to compare to other channels and identify potential synergies/impacts on other owned media channels contact strategy

• Collaborate with other teams to craft test designs, interpret and translate results to present to senior management 

• Understand data and identify opportunities to leverage SFMC Einstein features within the customer journey construct

• Provide data subject matter expertise on email audience availability by consulting on preference center and opt out data projects

• Report performance of campaigns to optimize resources towards high-potential initiatives

• Identify areas of improvement in email campaign-level performance, delivering recommended optimizations to marketers and channel management

• Guide and mentor new hires and/or interns as needed

 

Required qualifications, capabilities, and skills:

• Bachelor's degree in a quantitative, analytical, or related field
• 5+ years of experience in an advanced analytics role
• Strong SQL knowledge, including complex queries
• Advanced analytics experience 
• Experience with relational databases and data prep to summarize large datasets 
• Capable of defining metrics, evaluating results, drawing conclusions and insights to design and recommend system or process improvements
• Critical and analytical thinking with a data-oriented mindset
• Ability to develop advanced data visualization and presentations
• Strong ability to translate data findings into business story telling for leadership 
• Excellent written and verbal communication skills

• Comfort building and managing relationships with both analytics and business stakeholders

 

Preferred qualifications, capabilities, and skills:

• Master’s degree in related field
• Knowledge in one or more of these tools: Salesforce, Alteryx, Tableau, Python, Power BI preferred 
• Experience with Email Marketing/Push Marketing strategy
• Experience with test experimental design and results analysis
• Functional industry experience in marketing, operations, technology or finance
• Team leadership experience

 

Provide analytical support, optimization insights and performance reporting for email channel in relation to Salesforce Marketing Cloud