Location: Columbus, OH, United States

Our Marketing department is dedicated to driving impactful campaigns and delivering valuable offers to both consumer and business banking clients. We leverage robust data management, and collaborative teamwork to identify, validate, and fulfill marketing incentives. The team works closely with cross-functional partners—including Segment Managers, Analytics, Direct Marketing, Finance, Legal and Compliance, Tax, and Technology—to ensure seamless campaign execution and compliance with industry standards. We foster a culture of proactive problem-solving, ownership, and continuous learning, empowering our associates to innovate and excel in a dynamic environment.

As a Technical Marketing Analyst on the Offer Delivery and Fulfillment team, you should be a detail-oriented and motivated marketer who is eager to learn and grow within our dynamic team. You should thrive in a fast-paced environment, demonstrate strong collaboration skills, and show a commitment to continuous improvement. You should be passionate about leveraging data and technology to drive impactful marketing initiatives.

Job Responsibilities

• Manage and maintain tools that support campaign management and offer fulfillment.
• Support Consumer and Business Banking initiatives, collaborating with cross-functional teams such as Segment Managers, List Management, Analytics, Direct Marketing, Finance, Legal and Compliance, Tax, and Technology.
• Develop, review, and implement SAS programs to identify, validate, and fulfill marketing incentives for new and existing customers.
• Maintain and enhance source code and process flows within the department’s SAS production environment.
• Adhere to departmental control standards and best practices for coding, testing, and documentation.
• Recommend and implement new standards to promote consistency and effective communication within department operations.
• Evaluate and determine required data to support approved marketing campaigns.

Required Qualifications, Capabilities, and Skills

• Experience with advanced SAS, including macros, SQL, and cloud-based applications such as SAS Viya.
• Bachelor’s degree in Management Information Systems, Computer Science, or a related technical discipline; or 5+ years of equivalent work experience.
• Strong technical documentation and presentation skills.
• Excellent written and verbal communication skills, with a proven ability to work effectively in a team-oriented environment.
• Ability to manage multiple tasks in a fast-paced setting with frequently changing priorities.
• Proficiency in Microsoft Office Suite.

 

Preferred qualifications, capabilities and skills:

• 2–3 years of experience in relational database management and SQL coding, preferably on the Snowflake.
• Experience with Python and Tableau is desired.

Detail-oriented Marketing Analyst passionate about data and technology, thriving in fast-paced teams and driving impactful campaigns