Head of Product Design, Web3
at OKX
Posted 6 hours ago
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- Compensation
- Not specified
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We’re seeking a Head of Product Design, Web3 to lead the next phase of our design evolution. You will define how OKX scales Web3 experiences globally, bridging CeFi, wallet, and DeFi into a cohesive, clarity-first ecosystem. You’ll lead design for Wallet, DEX, Growth and DeFi, champion a design vision balancing trust, compliance, and usability with the speed of Web3, and unify design systems and brand experiences across markets, especially for EMEA and US expansion. This is a once-in-a-generation opportunity to lead design for a platform redefining finance and enabling participation in an on-chain economy.
Who We Are
About the Opportunity
- Define how OKX scales Web3 experiences globally, bridging CeFi, wallet, and DeFi into one cohesive, clarity-first ecosystem.
- Shape design for key product areas like Wallet, DEX, Growth and Defi. Lowering barriers for millions of first-time users while serving advanced traders and institutions.
- Champion a design vision that balances trust, compliance, and usability with the creativity and speed of Web3 innovation.
- Drive adoption and engagement by unifying design systems, brand identity, and product experiences across markets — with particular focus on EMEA and US expansion.
What You’ll Be Doing
- Leadership & People Management
- Build, scale, and inspire a global product design organization across regions and time zones.
- Mentor senior design leaders, establish succession planning, and foster a growth culture.
- Define performance frameworks and ensure accountability to measurable outcomes.
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- Design & Strategy
- Create a unified design strategy for Web3 that aligns with OKX’s long-term "everything onchain" vision.
- Translate complex blockchain and DeFi mechanics into intuitive, human-centered product flows.
- Drive excellence across all surfaces: mobile, desktop, wallet extensions, APIs.
- Evolve and scale our design system to ensure global consistency, speed, and quality.
- Tie design success directly to business outcomes (user growth, AUM, transaction volume).
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- Cross-Functional Collaboration
- Partner with Product Management, Engineering, Marketing, and R&D to deliver innovative and customer centric user experiences.
- Interface directly with Product Managers (PMs) and Product Designers (PDs) across global teams.
- Act as a strategic advisor to senior executives, shaping business direction through design insights.
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- Domain-Specific Responsibilities
- Lead design for DeFi, wallet, and growth products, driving adoption through frictionless experiences.
- Translate complex blockchain and DeFi concepts into intuitive product flows that enable mass adoption.
- Define design frameworks for Web3 growth initiatives, including token utility, ecosystem engagement, and community-driven features.
- Champion trust, transparency, and compliance in product design while balancing regulatory requirements.
- Stay ahead of Web3, crypto, and DeFi trends, ensuring the company remains a market leader in usability and adoption.
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What We Look For In You
- At least 10 years of design experience, with at least 5 years in a senior management or organizational leadership role.
- Proven track record in scaling, leading, and managing global design teams, including managers, senior leaders & individual contributors.
- Deep expertise in product design, design systems, and branding, with the ability to set a high bar for quality and efficiency.
- Extensive experience managing cross-regional, cross-functional stakeholders, and cross-cultural teams, with strong cultural sensitivity and adaptability.
- Excellent leadership, organizational, and team-building skills — able to drive vision while empowering teams.
- Strong stress management and resilience, capable of navigating challenges from multiple dimensions simultaneously.
- Web3 native – deep understanding of the domains & crypto-native user behaviors, DeFi mechanics, and wallet ecosystems.
- Bilingual communication abilities (English, Chinese) – essential for interfacing with global teams, Product Management leaders, and Design across HQ and international markets.

