
Product & PM
Startup Basics: Fair Agreement Between Technical/Non-Technical Co-Founders"
Starting a startup is an exhilarating journey, but one of the most critical early steps is establishing a fair agreement between cofounders, especially when one is technical (often handling product development, coding, and engineering) and the other is non-technical (focusing on business development, marketing, sales, and operations). Without a solid foundation, misunderstandings can lead to disputes, resentment, or even the dissolution of the company. According to various startup experts, cofounder conflicts are a leading cause of early-stage failures. This article explores the essentials of crafting a fair agreement, drawing on best practices to ensure both parties feel valued and motivated.
February 1, 2026





















